CRI Theatre Checks

Now Showing: The Standard for Theatre-Level Information

For over 50 years, Certified Reports, Inc., has set the standard in the motion picture industry for gathering intelligence at the theatre level. Through the acquisition of Certified Reports, Market Force Information continues this leadership.

To maximize their marketing investments, in-theatre advertisers, studios and their promotional partners rely on CRI Theatre Checks to deliver accurate and timely information on the presence of, and reaction to, promotional programs. Whether you need to verify the showing of pre-feature advertising, gauge audience reaction to this advertising or confirm the presence and location of lobby displays, we deliver the detailed information you need to effectively manage your investment. As part of our OnSight evaluations, CRI Theatre Checks utilizes a dedicated group of theatre checkers experienced in these assignments. We offer nationwide coverage and are committed to meeting your needs on your schedule.

Measure

• Theatres and number of screens on which specific pre-feature advertising runs
• Audience reaction to pre-feature advertising including audience demographics
• Presence and position of promotional materials
• Trailer showings including number of screens, audience reaction and audience demographics
• Patron counts on both an open and blind check basis
• Theatre seating capacity from a count of seats, not posted capacities
• Sneak preview attendance, demographics and audience reaction, including manager opinions
• Additional audience opinions collected through audits, surveys, observational research and exit polling

So You Can

• Verify showing of pre-feature advertising and evaluate its effectiveness
• Ensure in-theatre promotions are executed correctly and on-time
• Accurately assess target market exposure to advertising and promotions
• Make strategic decisions about marketing expenditures
• Verify trailer showings and accurately assess audience reaction
• Accurately project movie receipts
• Identify any discrepancies between box office reports and checker reports
• Confirm theatre seating capacity for major releases